Hey, i'm Paiton.

I'm a social media marketer, brand strategist, and book creator who has spent the last four years building communities, creating content, and driving sales for the brands and audiences I care about.

My Work Experience

01— Hutt & Co Marketing

Founder and Marketing Consultant| 2022 to Present

Clients: retail, construction, hospitality, and automotive

• Lead community management for 9 accounts, answering comments, DMs, and reviews.

• Plan content calendars on 4 platforms and produce original photo and video.

• Set KPIs, then use Sprout Social and platform data to plan the next month's content.

• Increased a boutique's annual sales 119.7% with Instagram, TikTok, Manychat, and Meta Shop.

• Grew a woodworking client's revenue 40%+ in 3 months with Google Ads, social content, and SEO.

• Built 5 distinct voice guides for a hospitality group, one for each venue.

02— The Hardcover Podcast

Co-host| 2023 to Present

• Grew a weekly book show to 5,000 organic YouTube subscribers; produced 150+ episodes.

• Book guests, produce episodes, and use watch time and clicks to shape topics and formats.

• Engage with BookTube and BookTok reader communities and publisher creator programs.

• Built firsthand knowledge of publishing and book launches through weekly book coverage.

03— RDS Automotive Group

Porsche, Lamborghini & Mclaren Philadelphia

Marketing Intern | 2022

• Built the team's first content workflow across 3 luxury brands and supported in person events.

• Designed event flyers.

• Assisted in social media content producing.

I've spent three years recommending books online for free; four years getting paid to make people stop scrolling.

My education

West Chester University

2020-23

Actilingua Academy

Summer 2022

Hamburg Area HS

2016-2020

About my degree

I earned my B.A. in Media and Culture from West Chester University, where I studied the how & why media is created, shared, and shaped by the cultures around it. I paired it with a minor in German, which I completed through Actilingua Academy in Vienna, Austria. Living and learning abroad brought the "culture" side of my degree to life and taught me how to communicate across different audiences, a skill I use every day to tell each client's unique story.

Skills

Search Engine Optimization

Email marketing

Google Analytics

Brand strategy

Copywriting

Social media

AI Familarity

Platforms & Software

Meta Business Suite

Mailchimp

Lightroom

Premiere Pro

GA4

Canva

CapCut

Sprout & Hubspot